Objective was to optimize digital advertisement of any fashion line of ASOS to improve consumer awareness, interest and desire for the chosen fashion line.

Used Google trends, Com Score and SaaS platform Relative insight to critically analyze the effect of trending keywords, persona and verbatim analysis and cross-visiting of consumers to competitors.

Strategized the message appeal, display advertisement structure and keyword optimization analysis for 'Denim' product line of ASOS 

 Objective was to discern that out of 11 consumer brand evaluative criteria, which variable should be used to strategize the marketing of private label Ice-cream of Tesco.  

Using IBM SPSS tool, did exploratory analysis and hypothesis testing which resulted in finding two variables (brand familiarity and gender) affecting the sales of private label Ice-cream.

Recommended using of informative, promotional and experiential marketing methods to increase adoption of private label ice-creams

Conducted a quantitative study to understand what social factors and values affect the adoption of financial literacy in India

Collected primary data through Amazon Mechanical Turk and used IMB SPSS to clean data, test hypotheses and analyze the outcome.

Based on analysis, did discussion on the social factors and values that the institutions and financial literacy facilitator can focus on to improve financial literacy in India